Marketing AI

Marketing intelligence that ships campaigns.

From brief to launch to learnings — Ovado agents draft on-brand content, build segments, personalise every touch, and report what actually worked.

faster campaign cycles*
1000s
of on-brand variants generated
100%
brand & compliance guardrails
Real-time
performance analytics
Execution

What the agent actually does

Creates on-brand content

Emails, landing copy, social variants, and product descriptions — generated inside your tone, claims, and legal guardrails.

Segments & personalises

Builds audiences from your data and tailors message, offer, and timing per segment.

Analyses & reports

Reads campaign performance across channels and answers "what worked?" in plain language.

Automates distribution

Schedules, publishes, and A/B tests across email, web, and messaging channels.

Localises for every market

Variants adapted per language, region, and channel norms — one brief, every audience covered.

Nurtures with journeys

Multi-step journeys that respond to behaviour — opens, clicks, and silence each trigger the right next touch.

Workflow

From brief to results — one loop

STEP 01

Brief the agent

Goals, audience, and offer — in a paragraph, not a project plan.

STEP 02

Generate & approve

Variants produced on-brand; your team approves in one pass.

STEP 03

Launch & optimise

Campaigns ship across channels with live A/B testing.

STEP 04

Learn & iterate

Performance analysed; the next cycle starts smarter.

In Action

A campaign, briefed in chat

OVADO AGENT · LIVE
We’re launching the new savings product next week. Target young professionals.
⌕ Building segment · 48k contacts · Drafting 12 variants
Done — 12 email and WhatsApp variants drafted in brand voice, segmented by city and engagement history. Two flagged phrases were auto-corrected to stay within compliance guidelines. Ready for your review.
Approved. Schedule for Monday 9am.
✓ Campaign scheduled · A/B test armed · Live dashboard ready

Creative speed with enterprise control

Regulated industries can’t just "move fast" with content. Ovado bakes compliance review into the generation itself — so speed and safety stop being a trade-off.

  • Brand voice and claim guardrails enforced at generation time
  • Compliance-sensitive phrasing flagged before anyone hits send
  • Per-segment personalisation from your own customer data
Email WhatsApp Web Social
FAQ

Common questions, answered

Yes — the agent is grounded in your style guide, past approved content, and claim rules, and improves from your team’s edits.

Restricted claims and required disclaimers are enforced during generation, and anything ambiguous routes to a human approver before publishing.

It connects to major email, CDP, and analytics platforms, with the connector SDK covering the rest.

Get Started

Ship better campaigns, faster than your competitors read the brief.

Bring one upcoming campaign — we’ll run it through the agent live.

Book a Demo